Introduction to Trustpilot’s Automatic Feedback Service
Trustpilot’s Automatic Feedback Service (AFS) helps businesses systematically collect authentic customer reviews to build trust and social proof. Operating on a leading open platform that combines both invited and organic reviews, AFS uses sophisticated fraud detection to ensure authenticity.
The service automatically sends review invitations to customers after a purchase or service. This ensures a steady stream of verified feedback, which is critical for influencing consumer decisions—research shows about 90% of consumers consult reviews before buying.
Prerequisites for Setting Up Trustpilot AFS
Before beginning the setup process, ensure you have the following:
- An active Trustpilot Business Account
- Administrative access to your Trustpilot dashboard
- Your customer database or e-commerce platform integration ready
- Understanding of when you want review invitations sent (typical timing is after product delivery)
Step-by-Step Setup Process for Trustpilot AFS
Begin by logging into your Trustpilot Business account. If you don’t have one yet, you’ll need to create a business account on Trustpilot’s platform first. Once logged in, navigate to the dashboard where you’ll find the “Automatic Feedback Service” option, typically located in the “Services” or “Invitations” section.
Step-by-step guide:
- 1 Create →
- 2 Login →
- 3 Get reviews→
- 4 Invitation methods →
- 5 Create an Email →
- 6 Choose an Email Template →
- 7 How do you want to send emails? →
- 8 Automatic Feedback Service (AFS) → Now, let’s set up AFS: You’ll get an email address at [email protected].
- 9 Time & delivery Settings
Step 1: Access Your Trustpilot Business Account
Below, I will guide you step by step using pictures to create a Trustpilot Automatic Feedback Service (AFS)，Here we begin with “Part 3”.
3 Get reviews, 4 Invitation methods, 5 Create an Email.
6 Choose an Email Template →
If your business is online (services that do not require delivery), we recommend that you choose Template 1 or 2. For products, Template 3 is better.
7 How do you want to send emails? →
8 Automatic Feedback Service (AFS)
Now, let’s set up AFS: You’ll get an email address at [email protected].
Invitation Time Settings
Finally, set the time to send invitations. Users of our Reputation Growth Service should set “When should we send a review invitation after a purchase or experience?” to “Immediately.” Leave all other settings as default.
This guide helps Trustpilot users around the world use the Automatic Feedback Service feature, helping them to more actively send review invitations to customers, obtain more verified Trustpilot reviews, and improve their online reputation.