A Complete Guide to Creating a Trustpilot Business Account

Introduction to Trustpilot Business Accounts

Trustpilot is a globally recognized and trusted online review platform that helps business owners collect authentic feedback, build brand credibility, and attract more customers by showcasing genuine user experiences.

This step-by-step guide will walk you through the entire process of setting up and optimizing your Trustpilot Business Account. Whether you’re new to the platform or looking to enhance your presence, you’ll find clear instructions below.

Preparation: Setting the Foundation

Before starting the registration process, proper preparation helps prevent potential issues like account association or suspension – especially important if managing multiple business accounts.

Essential Requirements

• Clean IP environment with dedicated IP for each account
• Cleared browser cookies and Trustpilot site data
• Business documentation and details
• Domain email address or DNS access for verification

Recommended Tools

We strongly recommend using fingerprint browsers like AdsPower (which offers 2 free permanent profiles) to maintain separation between accounts. This prevents association risks that can occur when managing multiple accounts from the same device or network.

Step 1: Account Registration Process

Follow these straightforward steps to create your business account:

Registration Steps

1. Navigate to Trustpilot’s business portal at business.trustpilot.com
2. Click the “Get Started for Free” or “Sign Up” button
3. Complete the registration form with accurate business information
4. Accept the Terms of Service and Privacy Policy
5. Verify your email address through the confirmation message

Once your account is active, you can begin managing your profile, collecting reviews, and responding to customer feedback.

Note: Organic review accumulation takes time. For immediate credibility building, consider our Trustpilot Reviews service.

Step 2: Profile Optimization

After verification, optimize your public profile to build trust with potential customers:

Profile Configuration

Access Settings → Public Profile Parameters → Profile Page to:

• Add detailed business information
• Upload your logo and cover images
• Provide complete contact details

Google Business Profile Integration

Sync your Google My Business profile to display Trustpilot ratings in Google Search results. Note: Avoid enabling this feature if you have significant negative reviews.

Step 3: Platform Integration

Integrate Trustpilot with your website to automate review collection:

Integration Options

• Navigate to Integrations → Ecommerce in your dashboard
• Choose from supported platforms (Shopify, WordPress, Wix, etc.)
• Follow platform-specific installation guides
• Configure automated invitation timing

This integration enables systematic collection of verified reviews from actual customers.

Step 4: Verified Reviews Setup

Verified reviews carry special badges indicating genuine customer feedback:

Collection Methods

• Automated invitations through platform integration
• Manual invitations via customer email lists
• Bulk uploads for existing customer bases

For specialized review acquisition, ensure proper configuration by following our Trustpilot Verified Reviews guide.

Conclusion

The Trustpilot Business dashboard offers intuitive controls for managing your online reputation. By following this comprehensive guide, you can establish a professional presence and systematically build trust through authentic customer feedback.

For additional assistance, please leave a comment below – we’re happy to help optimize your Trustpilot experience.